So You Want to Exhibit at a Trade Show?

Exhibiting at Trade Show

If you’re a business owner and you’re thinking about exhibiting a trade show, what are you waiting for? This may be the most important career decision you make in your lifetime. You’ll get your name out to so many people in such a short amount of time, for a relatively small amount of money. You’ll reach more new customers and industry insiders over the course of a few days than you might during an entire year.

Not only will you get the opportunity to reach a much larger market, but you’ll have the opportunity to network with other people in your industry. You may even make sales and deals with other exhibitors, allowing you to establish yourself in a new position in your industry. Maybe you want to find new distributors or recruit new employees. Maybe you want to research the market or competition. These ideas are all possibilities when exhibiting at a trade show. Some trade shows will allow you get exposure to the media and create a new image for your products, services and your company as a whole.

Are you sold yet? Ready to take on a trade show for the first time? How do you know which one to attend? There are so many trade shows out there and 2010 is expected to be a big year for the trade show industry. With that in mind, you’ll want to consider a few things before you decide which one(s) to attend. First of all, who is your target customer? Maybe you sell baby furniture. Your target customers are probably young adults, new or soon-to-be parents, particularly new moms. Of course you’ll want to look into any type of parenting or baby trade shows, but what about a home show? Or maybe a show aimed specifically at women.

You’ll also need to know what part of the country is best for your business. You probably wouldn’t want to sell beach products in Iowa or winter items in Florida. And of course, you’ll probably want to start closest to your hometown unless you have a large mail-order presence. Other things you might want to consider are who else will be attending the show, how much help will you have from your employees, and what is the show’s reputation? Experts suggest attending a trade show as a consumer before deciding whether or not you’d like to exhibit there.


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