I know this is going to sound crazy, but there are some people that can be afraid to talk to large crowds. Something about talking to people that you’ve never met and hoping that they pay you their attention without passing judgement is kind of scary for some believe it or not. Think about how hard it is for vendors at conventions. It can be quite scary to see large crowds of people and try to sell them to your product or cause. It’s kind of like those guys you see outside of the corner store trying to hand out flyers to you while you walk by him. It’s a tough job, especially if you aren’t very good with large groups of people.
There are some ways to help further your business and help get more people involved with you and your product.
The first thing to do is always come prepared! You need to know what you’re going to say to potential customers before they come up to the table. Have some type of speech ready, because if you try to sell them right there and end up trying to make something up on the spot, then 9 times out 10 you are going to stumble over your words. Have something at the table to catch the attention of passers-by. Something bright, colorful, or something with some shocking facts about what your cause or product is trying to fix or solve. The next step in being prepped is making sure you have some way to get down all of the name from those people in the crowd that stop by and want to sign up. A pen is a good back up, but if you are using a tablet or some other type of tech, that shows that you are very invested in your product or cause. This could be due to the fact that you chose to “spare no expense” when setting up your booth and trying to get people to come on board.
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Another way to help get sales at a convention is by renting your tech or materials. Think about this. There has to be money spent from the company to get the space for the booth to be set up at in the convention. If your booth requires or involves some type of technology to be used to further involve potential customers, why not rent in order to save on the budget? What is the point in buying 10 iPads just to have them sit and collect dust since they will have no real purpose after the convention. By renting the tech you can save on the budget and put the remainder of the money towards more resources to help your booth stand out more.
One of the other tips is to directly engage the crowd with particular “grab lines”. The grab line will help grab the attention of people in the crowd to stop by and talk to you. By saying “Hey, I need your help with…” or “Hey, check out this…”, you are demanding the attention of the people and demanding them to do something without coming off as rude or cross. The last thing you want to do is lose a potential customer by asking them a question they can say “no”.
